Hotel Trade Shows: Creating an Event
By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | October 28, 2008
Hotel trade shows are complex events that require months of focused planning, preparation, and coordination. Trade shows are a great venue to showcase your business, helping to generate new and increased revenue in a variety of ways. Public relations plays a critical role in how a trade show is publicized in the media and perceived by your target audiences. A successful trade show program should have a strong public relations component, enabling the maximization of positive media coverage in relevant outlets to your business. A complete plan will have recruitment, preparation, execution, and follow-up procedures working together to highlight your business in the media.
A few tips to begin:
Recruit reporters and invite them to visit with you while at the trade show.
Initial contact with reporters should be well thought out and create enthusiasm for meeting with you personally.
Maximize media coverage for you and your hotel by creating story angles exclusive to each reporter you meet with.
Remain organized and focused to ensure a clear picture about your business is delivered to your target audiences through the media.
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