Do Hotel Industry Awards Really Matter?: Employee Satisfaction
By Alan Villaverde Vice President & General Manager, Peabody Orlando | October 2008
In part one of this series, I discussed the importance of hotel industry awards and why I believe they are of the utmost importance. There was a time when the awards themselves were not too highly regarded because it seemed just about any hotel could get a four-star or four-diamond rating.
That was then. It is very, very different now. Today's hotel awards are highly prized and are increasingly difficult to win. They represent an independent, public acknowledgment of our efforts to produce consistent, top-level service across the board, from check-in to check-out. This is how we nurture repeat business.
I recently conducted a study of the awards we have earned at The Peabody Orlando, and it seems that we have won just about every one of them. We have our coveted Mobil Travel Guide Four Star, our Triple AAA Four Diamond, Wine Spectator, DiRoNa, The Ivy Award, and so on.
What is the process for winning these awards?
Well, in the case of Mobil Travel Guide and AAA, DiRoNa and the Ivy Award, we are evaluated just as every other hotel or restaurant is evaluated: by professional inspectors, and travel journalists who take their job very seriously. In the case of the Ivy Award, from Restaurants & Institutions magazine, one must be nominated by a previous winner of this most prestigious award.
How are these awards won?