Why The Hotel Industry and Staff Need to Embrace Mobile Technology Rather Than Fear it
By Darren Winterford CEO & Founder, EdApp | January 2023
With the world opening up to travel again, hotels need to be prepared to accommodate guests that have different hospitality expectations now.
The world shutting down has made customers adjust to contactless interactions and remote services, so it's only natural that hotels and other customer-facing industries also adapt their operations correspondingly.
A Current Snapshot of the Hotel Industry
Two years on and we've experienced decades of change. Recently, hotels have been dealing with the usual challenges of hiring and retaining staff on top of the added pressure of restoring their BAU operations after the world opened up again. Expectations of the guest experience have changed, companies like Airbnb are on the rise, and people are used to a lifestyle where everything can happen via mobile.
How can hotels keep up with all of these changes and competition while ensuring their staff feels supported? The answer lies in training and leaning into mobile technology rather than avoiding it.
Owing to the COVID-19 pandemic, everyone worldwide had to adjust to a life with less face-to-face interaction. It's odd to think that an industry that deals with interacting with people now has to adjust to providing high-quality services at a distance, but it is what it is.