Avoid Unpleasant Freight Cost Surprises

By Amy Locke Director, Interior Design, Hatchett Hospitality | February 18, 2009

Quick - how much was the freight cost for your most recent FF&E order? You can probably remember the price you paid for each of your television sets or for the carpeting in each of your hotel rooms, but shipping is usually like sales tax - it's an "invisible" charge that seems to disappear or blend into the overall invoice.

So how you can keep your freight costs reasonable, avoid shipping surprises, and stretch your FF&E budget? Consider these suggestions.

Types of Freight

There are three types of FF&E freight:

How Should You Ship?

When selecting the best way to ship your FF&E products, you and your purchasing firm should evaluate several key factors, including:

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.