For years it was assumed that hotel guests wanted staff interaction at the front desk. Today's reality is clearly different. Findings from a recent Harvard Business Review survey on Self-Service (conducted in cooperation with the Corporate Executive Board, a leading research and advisory services company) concludes that businesses need to "stop trying to delight [their] customers." Rather than creating more nuisances (disguised as guest services) that require guests to stop by the front desk, the study shows that "customers want [to take] control over how and when they interact with companies." Anything less, analysts say, can result in "major competitive disadvantages, irreversible brand damage, and a loss of key revenue opportunities." READ MORE


Already the most widely used digital device on the planet, mobile technology is currently booming! This issue will explore how mobile technology affects the way guests interact with your hotel brand, the multiple uses Mobile Technology has, from locating properties, managing bookings, replacing room keys, guest check-in, loyalty prog rams, mobile-only promotions... the list continues to grow. Hoteliers are looking to educate themselves and learn to better market to travelers on the go. The February issue will provide insights into different ways mobile can help you cut costs and generate revenue.