Time to Bring Hotel Marketing to Mobile
By Vanessa Horwell Founder & Chief Visibility Officer, ThinkInk & TravelInk'd | February 27, 2011
Is your hotel missing one of the most engaging marketing opportunities of the last few decades? If it's ignoring the mobile channel, the answer is an emphatic yes.
As anyone who's walked along a city street, ridden on public transportation or killed time at an airport gate can attest, mobile devices are taking over the world.
According to market research company Gartner, sales of smartphones climbed almost 50% in just one year from the first quarter of 2009. Gartner also predicts that the total number of smartphones in use will exceed 1.8 billion in 2013, surpassing PC usage (we'll leave tablets for another time). In other words, more people will be interacting with their mobile devices for just about everything than through their computers - entertainment, shopping, education, banking, even payments. Want proof? This article was written on my contactless payment-enabled Blackberry, edited on my WiFi-enabled iPad and submitted from my laptop. I rely on my mobile device first and foremost, and chances are so do many of your hotel guests.
But mobile marketing isn't only about smartphones: 91% of Americans own and use a mobile device, presenting almost limitless opportunities for hotel marketers.
Two Years is a Lifetime in Technology
2013 is only two years away; for those who've been relying mostly or exclusively on the internet or even more traditional media to get their message across, the mobile future is coming. In fact, it's already here.