Spa Treatments for Any Demographic

By Melinda Minton Executive Director, SPAA | June 10, 2012

No matter your spa's location, focus or overall demographic, there are 5 core classic treatments that can be tweaked to please any spa-goer's palette. Contouring, facials, massage, lifestyle programming and complete makeovers are a welcomed base of treatment to any general menu. Each of these treatments can be enhanced to deliver the maximum in results with an added dash of pleasure regardless of the size or scope of your spa.


Facials are second only to massage with regard to popularity at spas and are a classic offering that cannot be overlooked or underestimated as a service that every spa-goer should take part in as a regular weekly or monthly treatment at a dayspa or as a core treatment throughout a stay at a resort or hotel spa. While the European facial is a classic option offered at almost all spas, many spa-goers have grown bored of the common facial and the common facial isn't really appropriate for the standard spa-goer who is likely to have specific esthetic needs and goals during a professional facial and home care follow up. There are many options with regard to facials that can be easily adapted to the particular client's needs and the typical esthetic room set up.

Living Cell Therapy

Using phytelenes or plant essences that are buffered to enhance a facial is a natural way to enhance the classic facial. Plant essences like chamomile extract, tea tree, lavender, grapefruit or similar essences naturally work to compliment the goal of a classic facial when used during a facial massage, as a treatment oil during the steaming process or when used under a masque. Using an essence is an easy, relatively inexpensive add on that adds exponentially to the results of a typical facial.

Enzymatic Therapies

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.