Spa Treatments for Any Demographic

By Melinda Minton Executive Director, SPAA | June 10, 2012

No matter your spa's location, focus or overall demographic, there are 5 core classic treatments that can be tweaked to please any spa-goer's palette. Contouring, facials, massage, lifestyle programming and complete makeovers are a welcomed base of treatment to any general menu. Each of these treatments can be enhanced to deliver the maximum in results with an added dash of pleasure regardless of the size or scope of your spa.


Facials are second only to massage with regard to popularity at spas and are a classic offering that cannot be overlooked or underestimated as a service that every spa-goer should take part in as a regular weekly or monthly treatment at a dayspa or as a core treatment throughout a stay at a resort or hotel spa. While the European facial is a classic option offered at almost all spas, many spa-goers have grown bored of the common facial and the common facial isn't really appropriate for the standard spa-goer who is likely to have specific esthetic needs and goals during a professional facial and home care follow up. There are many options with regard to facials that can be easily adapted to the particular client's needs and the typical esthetic room set up.

Living Cell Therapy

Using phytelenes or plant essences that are buffered to enhance a facial is a natural way to enhance the classic facial. Plant essences like chamomile extract, tea tree, lavender, grapefruit or similar essences naturally work to compliment the goal of a classic facial when used during a facial massage, as a treatment oil during the steaming process or when used under a masque. Using an essence is an easy, relatively inexpensive add on that adds exponentially to the results of a typical facial.

Enzymatic Therapies

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Kelly McGuire
Tina Stehle
Sam Small
Marco Albarran
Doug Luciani
Rita Anya Nara
Steven Belmonte
Doug Luciani
Robert King
Leslie Glover
Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.