Spa Treatments for Any Demographic

By Melinda Minton Executive Director, SPAA | June 10, 2012

No matter your spa's location, focus or overall demographic, there are 5 core classic treatments that can be tweaked to please any spa-goer's palette. Contouring, facials, massage, lifestyle programming and complete makeovers are a welcomed base of treatment to any general menu. Each of these treatments can be enhanced to deliver the maximum in results with an added dash of pleasure regardless of the size or scope of your spa.

Facials

Facials are second only to massage with regard to popularity at spas and are a classic offering that cannot be overlooked or underestimated as a service that every spa-goer should take part in as a regular weekly or monthly treatment at a dayspa or as a core treatment throughout a stay at a resort or hotel spa. While the European facial is a classic option offered at almost all spas, many spa-goers have grown bored of the common facial and the common facial isn't really appropriate for the standard spa-goer who is likely to have specific esthetic needs and goals during a professional facial and home care follow up. There are many options with regard to facials that can be easily adapted to the particular client's needs and the typical esthetic room set up.

Living Cell Therapy

Using phytelenes or plant essences that are buffered to enhance a facial is a natural way to enhance the classic facial. Plant essences like chamomile extract, tea tree, lavender, grapefruit or similar essences naturally work to compliment the goal of a classic facial when used during a facial massage, as a treatment oil during the steaming process or when used under a masque. Using an essence is an easy, relatively inexpensive add on that adds exponentially to the results of a typical facial.

Enzymatic Therapies

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Sales & Marketing: Selling Experiences

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