Clash of the Titans - When Search Engines Collide

By Naseem Javed Founder, ABC Namebank International | January 27, 2012

Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines, among them "When will the search engines collide?" and, "How soon and why could this happen?"

If search engines are the principal devices for business access, then today's search results, which often include a great deal of irrelevant information, are a serious problem. Imagine looking at a stock ticker tape, where you get lottery numbers, weather reports, and airline schedules nicely arranged in matching fonts, along with the stock prices. How long would such a product last? Not one second.

Ambiguity, Clutter

In any research project, if the data flow has too strong of a current and, as a result, constantly shifts the timeline and/or alters the main question, then the results will have little or no value "Freeze-frame performance" is almost impossible on search engines and the answers to a query can be confusing, or buried too deep.

Should the Internet be divided into categories like "E-Commerce for Business" and "Chit-chat for the General Population," perhaps?Today, finding a solution to this problem may seem an impossible task, but then, only a decade ago, the Internet itself was practically non-existent.

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Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.