Clash of the Titans - When Search Engines Collide

By Naseem Javed Founder, ABC Namebank International | January 27, 2012

Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines, among them "When will the search engines collide?" and, "How soon and why could this happen?"

If search engines are the principal devices for business access, then today's search results, which often include a great deal of irrelevant information, are a serious problem. Imagine looking at a stock ticker tape, where you get lottery numbers, weather reports, and airline schedules nicely arranged in matching fonts, along with the stock prices. How long would such a product last? Not one second.

Ambiguity, Clutter

In any research project, if the data flow has too strong of a current and, as a result, constantly shifts the timeline and/or alters the main question, then the results will have little or no value "Freeze-frame performance" is almost impossible on search engines and the answers to a query can be confusing, or buried too deep.

Should the Internet be divided into categories like "E-Commerce for Business" and "Chit-chat for the General Population," perhaps?Today, finding a solution to this problem may seem an impossible task, but then, only a decade ago, the Internet itself was practically non-existent.

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Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.