Clash of the Titans - When Search Engines Collide

By Naseem Javed Founder, ABC Namebank International | January 27, 2012

Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines, among them "When will the search engines collide?" and, "How soon and why could this happen?"

If search engines are the principal devices for business access, then today's search results, which often include a great deal of irrelevant information, are a serious problem. Imagine looking at a stock ticker tape, where you get lottery numbers, weather reports, and airline schedules nicely arranged in matching fonts, along with the stock prices. How long would such a product last? Not one second.

Ambiguity, Clutter

In any research project, if the data flow has too strong of a current and, as a result, constantly shifts the timeline and/or alters the main question, then the results will have little or no value "Freeze-frame performance" is almost impossible on search engines and the answers to a query can be confusing, or buried too deep.

Should the Internet be divided into categories like "E-Commerce for Business" and "Chit-chat for the General Population," perhaps?Today, finding a solution to this problem may seem an impossible task, but then, only a decade ago, the Internet itself was practically non-existent.

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Revenue Management: Getting it Right

Revenue Management has evolved into an indispensable area of hotel operations, chiefly responsible for setting forecasting and pricing strategies. Because the profession is relatively new to the hotel and hospitality industries, a clear-cut definition of what exactly Hotel Revenue Management is has only recently emerged - Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency. Though the profession can be summed up in a single sentence, that doesn't mean it's easy. In fact, it's an incredibly complicated and complex endeavor, relying on mountains of data from a wide range of sources that must be analyzed and interpreted in order to formulate concrete pricing strategies. To accomplish this, Revenue Managers rely on an array of sophisticated technology systems and software tools that generate a multitude of reports that are central to effective decision-making. As valuable as these current technology systems are, much of the information that's collected is based on past historical trends and performance. What's new is the coming of big, data-driven, predictive software and analytics, which is likely to be a game-changer for Revenue Managers. The software has the capacity to analyze all the relevant data and predict occupancy levels and room rates, maximizing hotel profitability in the process. Another new trend that some larger hotel chains are embracing is an emphasis on Booking Direct. For Revenue Managers, this is another new channel with its own sales and costs that have to be figured into the mix. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.