Wordpress: A Smart, Cost-Effective Website Platform Hotels Should Consider

By Ann Manion President, Hotel Advantage | January 29, 2012

Wordpress is an open source software program that has brought website content management to the masses. It is robust and flexible enough to handle most website needs, from single company websites to multi website networks.

Here are the reasons I build Wordpress websites for my clients and why independent hotels and modest sized hotel groups should consider using this content management system.

Money-Saving

It's not uncommon for a business to pay $10,000 and up for a basic website featuring the advantages and power of today's Wordpress website. E-commerce businesses can be looking at 10 times that amount to build a site.
An old-school HTML website built from scratch is too often painfully expensive and time consuming, requiring the services of an outside agency. Post launch, your hands are tied because you still need to rely on that third party to make changes to your site. Haven't we all experienced the sting of paying $75 or more just to change a single sentence or load a new image to our website?

Wordpress websites offer an alternative that will save you money and give you more control. Building a Wordpress website is significantly less expensive than building a static-type HTML site. Today hotels need to deliver valuable information to guests in real time by serving up fresh website content, and Wordpress delivers this capability.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.