What LEED 2012 Will Mean For Hospitality

By Trish Donnally Public Relations Manager, Perkins Eastman | February 05, 2012

Editor notes: Trish Donnally was Director of Public Relations for ForrestPerkins for seven years before becoming Regional PR Director for Gensler in 2017.

With hotel executives discussing the newest updates to the Leadership in Energy and Environmental Design rating systems, LEED 2012, due to be released in November of this year by the U.S. Green Building Council (USGBC), many are asking what this will mean to the hospitality industry.

LEED, a third party certification program with nationally recognized benchmarks developed by the USGBC, provides the now familiar Certified, Silver, Gold and Platinum level certifications. What's compelling about LEED certification, at this point, is that there are enough studies that have proven that buildings with a LEED designation enjoy a significant lease-up premium, reduce the impact on the environment, offer occupants a better environment and cost less to operate.

"We've all been patiently waiting for standards that are more usable by the hospitality industry and that effort was started in 2007," says Pamela Parsons, AIA, ASID, LEED®AP, vice president of ForrestPerkins. "The downturn in the economy in 2008 caused volunteers, brands and hotel owners to take a two- or three-year pause to focus on other more pressing matters. Now that the industry is reviving, there is renewed focus on the hospitality standards."

"The hospitality business is gaining traction, occupancy is coming back. We're starting to see numbers like we used to see in 2008. It's coming back slowly," says Randy Gaines, vice president of engineering, housekeeping, laundry operations for the Americas at Hilton Worldwide.

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