How to Not Bore Your Hotel's Blog Readers
By Junvi Ola Principal, Hospitality Content Studio | August 12, 2012
A blog is one of the hospitality industry's most potent marketing tools. Not only does it give hotels a chance to promote their property on a personal level, but it expands the possibilities for sharing information about your destination that your stagnant Web site can't. After all, Web sites for branded hotels can get stale since there is only so much content you can fit within the limited pages and space.
By creating a blog for your hotel, you open the doors to new and exciting content instead of being bound to the standard accommodations page, a meeting and events page, dining page and so on. Instead, you can write about the top things to do in your neighborhood, review the new art show that opened at a nearby gallery, or dish about a signature entree at the restaurant across the street. Best part, the search engines will pick up on your regular schedule of fresh content that's being populated on your blog, which will eventually lead to higher search rankings.
However, writing an engaging and informative blog that keeps readers coming back for more is an art. Some of the main pitfalls that many hotels face, especially when they don't have a dedicated content writer focused on the blog, are running out of ideas too quickly and not knowing how to keep posts intriguing enough for readers to stick around.
Make sure to keep your blog worthy of reading by following my 10 writing tips to make sure your hotel blog isn't putting its readers to sleep.
Begin with a Strategy, Even a Small One
Whether your hotel's blog has already been created and is up and running, or is still a topic for discussion at the next management meeting, make sure that you have a plan to attract people to your blog and keep them coming back. Your blog strategy, however small or rough, should include your objectives, ideas for quality content, and incentives to keep reading. Whatever you write about, you need to be intentional. You can tackle a strategy with these three simple steps: