Career Decision Versus Vocation

By Michael Koethner Wellness & Healing Consultant, Spa Transition | January 25, 2015

In the past 20 or more years, the striving for an attainable and visible goal, or a successful career, as we know it, has been in decline. Humanity is on the verge of a huge awakening and psychological advancement. As result of this paradigm shift there is great change of the traditional work environment and fundamental adjustments on the economic landscape. This shift has affected the lives of millions of people, families and companies around the world. More and more people ask themselves why they should do what they currently do and what would the benefit of their doing be if the products they produced and the service they have offered will be no longer useful, applicable or required, by tomorrow. For most people this circumstance conditional change has become a struggle for identity.

In this article, I propose to have a more holistic view on the career and vocation in comparison to what the reader may find, and what has been in circulation in the past.

A job is a relationship where people will do something short-term for the purpose of money only. There is no long-lasting future, fulfillment or happiness when performing a job. Everyone who has had a job or is currently in a job knows very well that by the end of the day there is no true and deep satisfaction. It is just a monotonous performance. A job is a daily struggle, to do something that is not enjoyable, and sometimes makes no sense either. A job, by its true performing means, is basically useless for any person. A machine could do the task.

A career used to be something with long-term goals where people working in a stable employment arrangement, could earn a substantial amount of money to support their family and future life. Due to the nature of the business and the arrangements of long-term contracts, employees identified themselves with their career and company, for many years. Careers used to be a big part of a person's life. The environment of today and the near future does not support this view any longer. There is radical change just around the corner. Humanity has now a totally different view and outlook on live and work, in comparison to the generations before. Careers may have provided the monetary means to obtain material possessions in the past, but they are no longer fulfilling. To work and perform under the increasing pressure for the sole purpose of achieving something for money has no more meaning. An eight-hour workday becomes a farce.

A vocation is something, to which every human should strive, especially in the very near future. There are similarities of a career and a vocation, but a vocation is much more satisfying. A person who is living their vocation gets deep meaning and fulfillment out of it. A person who is living their vocation is living a dream. People chose this path, because they intrinsically know what to do, and will follow through with immense determination for the love of creating a more beautiful world for everyone to live in. People living a vocation are not controlled by others or their environment.

When the mind is spinning out of control because of the workload of the to-do lists, meetings, priorities and when the frustrations are beyond their control, then they are obsessed by their career. When people wake up in the morning, refreshed, relaxed and with an overwhelming feeling of anticipation and great excitement for the day ahead then they know that they working towards their vocation.

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.