Tourism Trends Affecting Hotels
By Susan Tinnish Advisory Group Chair, Vistage | June 14, 2015
The way people travel is changing. This article examines some of the travel and tourism trends and discusses the impact on hotels. It provides some fodder to hotels to adapt and understand the mindset of the consumer and reconsider ways to satisfy their needs.
These changes will add to the hotel industry current efforts to respond to new customer demands, increasing reliance on technology (by customers, in hotel marketing, and within hotel operations).
The article examines five trends: the proliferation of leisure tourism categories, customization, local experiences, new ways of connecting with consumers, and consumer expectations around immersive marketing experiences and choices.
Leisure Tourism Categories Proliferate
Millennial travelers, especially those aged 18 to 34 years, have a stronger desire to travel than their older counterparts, according to a Hotwire.com survey of more than 2,000 U.S. adults. And 70 percent of these younger adults are more likely to have budgeted money for annual travel than those ages 45 and over (Satchell, 2015). A common way to classify travelers is in categories of leisure and business traveler. Yet the needs and interests of the leisure traveler have proliferated – especially in different generations. Consider these newer categories in tourism: