The Inherent and Urgent Desire for Healing

By Michael Koethner Wellness & Healing Consultant, Michael Koethner | June 28, 2015

This article is an attempt to scratch the surface of what it means to step into the world of powerful healing. The awareness and acknowledgement of the self-healing power will push all previous superficial spa experiences on the sideline, because these bygone treatments will no longer serve the purpose, and will be regarded as a dead menu item on any treatment service menu of enterprises, who actually cannot see what the future is having in store for humanity and for any business, in this respect. A thorough cleansing process is already in full swing for many years, but has now reached a culmination point and a magnitude that outweighs anything previously know and pushes the hard-core skeptics remorselessly into the lower echelons of society.

Genuine, heart energy therapy is the key driver for any wellness and/or hotel business, now and in the distant future. The therapists and healers who will embark on this journey of enterprise discovery and oversee the new premises need to be in coherence with themselves and with their environment in order to provide workable, enriching and professional treatments and comprehensive healing concepts to the guest. Just in line with these changes, there is an imminent awakening happening amongst the general public that will send them on the search for much more educational information, adequate, valid, true and practical to self-healing and self-recovery.

The businesses must now realize that in order to stay alive in the market they have to find ways of how to pass this information on to their guests and clients through the professional therapists and healers, The time for secrecy, hidden facts and figures has also passed, since the internet and the micro blogging opened up the gates of easy information access.

Referring to what is currently happening in the collective human psyche, on the planet, on the market in general and within the industry, I strongly feel that the cards ought to be on the table for all to see, and everyone needs to start dealing with the consequences of past deeds done. Everyone has to face the music, every person, every business, every company, and I am not excluding myself here at all. The times are indeed a changing and it is no longer a matter of fine-tune the balance sheet, creating and presenting an extraordinary marketing or business plan, concept or brand for the sake of being different or to show a good visage.

No, this shift goes much deeper, matter of fact it goes deeper than the energetic substance of any superior first grade essential oil and/or top notch homeopathic natural medicine can ever penetrate into the spheres of the physical body of a human being, for the sole purpose of re-establishing the equilibrium within. This profound shift prepares everyone and everything to enter the gates of the spiritual realm. The experience one is going through just before this change is beyond any known comprehension. There are plenty of people on this earth who actually had such experiences already, and it is very well documented and confirmed by conventional science.

Just thinking and writing about this topic sends the chills up and down my spine, because of all the excitement that is waiting for us all. Humanity and all Businesses are finally going to be free of restrictive and manipulative operations, concepts and dogmas. The funny and good thing is that this time around no make-up or cover-up conversation or treatment will ever work again. No fake and superficial body rub will do the trick any longer. Trying to get yourself or your business to tart up in a cheap manner or paint over will also not work anymore.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.