How to Manage Your Hotel SEO on a Budget
SEO for Inns, Hotels and Other Small Properties
By Brandon Dennis VP of Marketing, Cloudbeds.com | October 04, 2015
Sure, with an endless marketing budget, anyone hotel can get perfect SEO. But what about hotels with limited marketing funds? What about hostels, inns, bed and breakfasts, and other small properties? It is harder for small properties to get SEO done right. The good news is that it's possible. Here's how you start...
Become "The SEO Guy"
The big hotel chains have SEO teams. Even large independent properties have a marketing and SEO guy. You need one too. Now, maybe you already have a web development person on staff. Or maybe you have someone who produces content, and does social media. Great! This person needs to take on SEO duties.
If you don't have an employee who does this, then you need to do it yourself. I realize that you're already busy with running your property. I realize that you are already stretched for time. But you must market your business online to ensure its success. If you don't have someone on staff who can do this for you, and if you don't have the resources to hire one, then you need to it it--pure and simple.
A great way to free up time to work on your property's SEO is to simplify the other aspects of your business. Too many properties are still using spreadsheets to manage their daily activities. Invest in an affordable property management system to free up your time, and then use that time to forge an SEO strategy.
Optimize Your Website
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.