How to Create a Comfortable Landscape Environment for Guests
By Ken Hutcheson President, U.S. Lawns | May 29, 2016
Making guests feel comfortable during their stay is a critical part of a guests' overall experience. Whether they're traveling for business or pleasure, hoteliers to create the right environment-from the interior to the exterior-to satisfy guests' expectations and make them feel at home. For example, business travelers are looking for clean and efficient features, while vacationers are looking for features that will help them unwind and relax.
In order to create the perfect atmosphere for guests, it's important for hoteliers to work with both their on-site management team and a landscaping contractor to create a year-round landscaping strategy. The plan should not only align with the hotel's brand image, but also infuse specific features that will make your clientele happy (i.e. families, single business travelers, couples, etc.).
How the Environment Impacts the Guest Experience
A hotel's ultimate goal is to create repeat customers. But in order to do
so, hotels need to create a positive experience from the beginning to the
end of their guests' stay. The best way to accomplish this is to think from
the guest's perspective: hoteliers should ask themselves what type of
amenities and elements would make their guests feel more at home?
While there are many components that go into creating a positive experience
(decor, customer service, dining experience, etc.), the first interaction
that guests actually have with a hotel is in arriving at the property. The
landscape is a direct extension of the hotel's brand. If a guest is staying
at a Ritz Carlton, Intercontinental, or Park Hyatt, they expect the grounds
to be equally as beautiful as the hotel's interior. However, if it's a 2 or
3 star hotel/motel, guests don't expect there to be an abundance of
vegetation, but they do expect the grounds to be well manicured and clean at
a minimum. Focusing on your guest's expectations is an important part of
making them comfortable.
The landscape is powerful enough to impact the mood of its guests.
If a guest is traveling to a 4 to 5 star resort for vacation, they expect to
see lavish and colorful vegetation when they arrive on the property to
similarly reflect their excited and upbeat mood. In the same way, colorful
foliage or gardens found in 4 to 5 star hotels located in urban areas can
boost the mood of business travelers.
Infusing Grounds Features Based on Location