Cogwheel Analytics Introduces Market-Level Benchmarking to Elevate Hotel Digital Marketing Insights
Cogwheel Analytics announced the launch of its new Market-Level Benchmarking feature, designed to help hotels compare their digital marketing performance against similar properties within the same geographic area. This enhancement gives hotel owners and management companies critical insights into how their properties perform locally, enabling smarter, data-driven marketing decisions.
Market-level benchmarking is available when at least four hotels within the same MSA (Metropolitan Statistical Areas) are participating in the Cogwheel Analytics platform.
Currently, Cogwheel Analytics supports a total of 630 hotels, in which 37 markets offer market-level insights, with plans to expand as more properties join the platform..
By understanding how their digital marketing efforts perform locally, hoteliers can spot gaps, strengthen direct booking strategies, and increase both revenue and market share.
To learn more about Cogwheel Analytics and explore the markets currently available for benchmarking, visit www.cogwheelanalytics.com or view the interactive market map online.
About Cogwheel Analytics
Cogwheel® Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.
CEO & Digital Matriarch
Cogwheel Analytics
T: +1 540-239-1052
E: stephanie@cogwheelanalytics.com
W: http://www.cogwheelanalytics.com/
