Mobile: 11 Eye-Opener Travel Stats For Hotel Marketers
By Hillary Bressler Fractional Digital CMO, PinchHit Partners | January 28, 2018
There are many stats that are interesting, some mind blowing, and some confusing as it relates to travel marketing. But there are those stats that are eye openers for marketers that make creative minds to say “Ah Ha”, let’s try something new based on these stats. If you want your hotel to grow, these stats could make a difference going into the year ahead if you apply them to your marketing efforts.
- Mobile Marketing Emergency
49% of direct online bookings are now on mobile, compared to 31% in 2016.
At the end of 2016 I told my hotel clients to drop everything and put their focus on mobile marketing, especially if their mobile wasn't optimized well. This is still true today. The world has gone mobile and it shouldn’t come as any surprise. Put as much effort into mobile as your staff can handle.
If you don’t have a mobile-friendly website it’s the first, most important step you should take in your hotel’s digital marketing strategy. Take out your smartphone right now. Go to your hotel’s website. Can you easily navigate and find the information you need to complete the action you want visitors to take whether that’s an online reservation, click to call or important information such as location, directions, photos and more? Follow Google’s mobile-friendly best practices. Test your site here.
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.