Tips for Writing the Perfect Job Description

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | May 06, 2018

While a job description is obviously the official introduction to a particular role, it oftentimes also serves as a candidate's first introduction to the company. For hotels, job descriptions should go beyond details of what the job will entail to become selling documents that attract quality candidates. Trivago points out in its commercials that the average traveler visits seven websites before making a booking decision. How many do you think candidates are visiting? Job descriptions are basically marketing tools, and should be considered as such.

Below are six tips to writing a job description that help hotels draw from a deeper talent pool.

1. Company Introduction

Hotel leaders should begin every job description with a brief introduction to the company. This should be consistent with the messaging on the company website, and should also share company values or mission statement, anything that's been formalized and helps a candidate understand more about the corporation/parent company to the hotel. The messaging should carryover to social media, especially LinkedIn, for recruiting.

Consistency helps managers "sell the vision" of what they want their property to be like for guests, and in the cases of larger chains, it can help to point out the full opportunities that are available in the organization. A hotel's appeal to candidates can be enhanced by including things like awards the company has won and/or what the property is known for, as well as any perks or organizations the property offers/is involved with.

Assuming the job description is published to a job board, or being handled through a recruiter, the end of every company intro should include a link to the website so the candidate can easily research the company or hotel further.

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Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.