Nine Areas Where Hotels Can Green Up
By Jim Poad Director of Client Solutions, Advantage IQ | August 03, 2010
With oil prices recently hitting an all time high of $100 a barrel, business leaders have never been more motivated to optimize their energy use. Thanks to market forces, going green now makes good business sense.
And there's no better industry to make the business case for going green than hospitality. The hotel industry spends nearly $5 billion annually on energy. Much of that is wasted on empty rooms, inefficient equipment, and poor energy management practices. That's the bad news.
The good news is there are ample opportunities for hoteliers to cut energy consumption and costs, without adversely affecting the comfort of guests. Better still, improving hotel efficiency isn't hard to do and delivers a fast return on investment.
With that in mind, here are some basic, yet effective demand-side initiatives to lower hotel operating costs. Some of these ideas apply to existing buildings; some are for those still on the drawing board. All will have a measurable impact on the bottom line.
Once done, the greening of your hotels can be used as a marketing tool to win more consumers' hearts and dollars.