Mobile and Digital Tech is Here to Stay
By Keryn McNamara Senior Vice President, Hotel Technology, Aimbridge Hospitality | January 2023
Digital technology is having a moment.
While mobile and digital tech innovations are certainly not new, the degree to which they have become a ubiquitous presence in the lives of consumers and in the operational framework of companies has accelerated in recent years.
Industries from industrial to healthcare are embracing digital transformations-and the insights and efficiencies they unlock-with digital and mobile tech that makes a significant and often profound effect on businesses and bottom lines.
The hotel business is no exception. Perhaps because this is a space where personal engagement and in-person hospitality has always been a defining priority, hoteliers have generally been a little behind the technology curve, relatively slow to embrace mobile and digital tech innovation. But today, what started as emerging tech solutions designed for marketing and booking professionals is now impacting virtually every aspect of the guest experience with inspired new mobile solutions.
Mobile and digital tech is here to stay and is expected to become more interwoven into our operations than ever before.
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