Create a 'Home Away From Home': Make Your Property Appeal to Leisure Travelers

By Amy Locke Director, Interior Design, Hatchett Hospitality | May 06, 2010

Residential and hotel design are closer than ever. Leisure travelers want a hotel that's different from home in nature, but similar to home in comfort, security, and features.

Hoteliers, with the help of their FF&E supplier, must be creative and willing to experiment with space allocation, interior design, and basic architecture. Here are some ways you can give your resort property the right warmth, without sacrificing any cool.

An Overview

The "look" of your property and "mix" of your amenities will be determined in large part by location and size. For example:

The specific answers will vary, but remember this important constant: resort hotels, by definition, are community centers for one-stop dining, socializing, relaxing, and shopping.

Yes, some guests will want to explore local attractions or dining, but most people like the convenience and simplified vacation plan of never leaving a resort property. That's why most resorts must distinguish themselves not only with fine lodging but also extensive recreational, dining, and entertainment options.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.