This data-driven article identifies a correlation between declining in international arrivals and a cascading domino effect in the lodging industry, which has resulted in a paradigm shift. Rising operation costs, tightened lending, strained franchisor-franchisee relationships, OTAs, and inflation are just some of the problematic cascading effects. Opportunities remain though! Creative and flexible lodging professionals can identify opportunities to build sustainable competitive advantages through emergent trends. READ MORE





