Singapore, Singapore City. June 17, 2025

IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, has announced a technology integration partnership with SORASO by Smart Finder, Thailand's premier provider of hotel software solutions. SORASO's comprehensive suite of hospitality solutions span front office and back-office operations and has 50,000 users and over 100,000 rooms under management across the Southeast Asia region.

The unified, collaborative data integration partnership allows SORASO's growing collection of 1,000 properties to access the revenue optimisation power of IDeaS revenue management solutions.

Key benefits of the partnership for hoteliers include:

• Hotels using SORASO's property management system (PMS) can now seamlessly connect with IDeaS' industry-leading revenue management solutions to maximise occupancy and drive stronger average daily rates resulting in enhanced profit optimisation.

• By leveraging advanced analytics and automated pricing and inventory strategies, hotels of all sizes and types in Southeast Asia, from boutique properties to large-scale resorts, can intelligently respond to market dynamics in real-time.

• The integration facilitates a real-time, two-way data exchange between SORASO PMS and IDeaS G3 RMS, eliminating traditional data silos and reducing the risk of manual entry errors that can hinder revenue performance.

• With a continuous stream of relevant, reliable data flowing between systems, hoteliers can make faster, more informed decisions. The result for hotels will be improved operational efficiency and the ability to optimise revenue and profit strategies across all room types and distribution channels.

Weerapan Intasorn (James), Chief Commercial Officer, SORASO said: "Partnering with IDeaS is a major step forward in delivering smarter, revenue-driven solutions to our hotel clients. Together, we are setting new standards for hotel performance optimisation."

Jurgen Ortelee, APAC managing director, IDeaS Revenue Solutions, said: "IDeaS is committed to improving the revenue performance of hotels across the Southeast Asia region. By integrating SORASO PMS with and IDeaS G3 RMS, more properties can gain access to industry leading forecasting and revenue optimisation software, empowering users to make better data-driven business decisions. We are excited by the potential of our partnership with SORASO and its ability to improve revenue outcomes for hoteliers across the region."