Marketing Spa Memberships as the Way To Spa Profitability
By Chris Pulito Chief Operating Officer, Mirbeau Hospitality Services | May 01, 2011
A 34-room resort with a 14,000 square foot spa. Question one: How does one make that spa profitable? Question two: How does one make that spa possible when the property is located, not in New York City, but in Skaneateles, New York?
To answer those questions, let's first set the stage:
Situated on 12 acres of forested parkland in the quaint storybook village of Skaneateles, Mirbeau Inn & Spa is an idyllic resort getaway in Central New York's Finger Lake region. Just minutes from Skaneateles Lake, one of the cleanest and most picturesque lakes in America, Mirbeau Inn & Spa is surrounded by beautifully landscaped ponds and impressionist gardens, giving the resort a French provincial feel. From the moment of arrival, Mirbeau's guests are invited to leave their daily worries behind.
The property encompasses six beautifully designed buildings inspired by French Country design that house a total of 34 guestrooms. The resort combines the amenities of a boutique country inn, a world-class spa and nationally acclaimed fine dining with the elegant comforts and residential feel of a wine country estate.
The centerpiece of the inn is its 14,000-square-foot award-winning Spa Mirbeau. In collaboration with noted spa designer Sylvia Sepielli, the state-of-the-art facility was designed to provide tranquility, soothe the senses and bring balance back to the lives of its guests.
Spa goers enjoy rejuvenating and life-balancing services in a protected place of elegance and comfort. The spa draws on the richness of the surrounding natural environment to offer a balanced program of classic and modern massages, body wraps, mineral steam baths, facial treatments and vinotherapy.
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