Adding Value Without Affecting Your Clients
By Melinda Minton Executive Director, SPAA | May 15, 2011
The economy continues to creep while hotel spas are doing well but challenged by the newly savvy, penny-pinching consumer. While things seem on the upswing the spa-goer is forever changed by the recent prolonged unemployment, rising fuel costs and economic instability. The truth is, the spa-goer profile was changing anyway.
As spas increased in number so did those frequenting spas, however, their wants and needs were changing. No longer will the $200 per hour spa service make it in most cities without the recipient feeling that they have really received something with a measurable impact on their health and well being. How does your spa add value, reduce costs and generate revenues?
The amount of wasted funding that goes into sundry items, linens and backbar is extraordinary. Allocating a cost per treatment to the spa is vital in determining a spa's bottom line. Measuring the amount of treatment product per service is a great starting point towards cutting down treatment cost. Disallowing for large containers of product per treatment room is both sanitary and wise in terms of wastage.
Finally, revising treatment step-by-step practices to reduce costs of linens will save dollars per treatment. Creating treatments that are free of waste, clean up time and extra product create for an efficient and easy treatment with more emphasis given to hands-on service time and less given to extra towels, wraps, swabs and product.
Go through your menu with the fine eye of an auditor. Map out per treatment each specific service step, items used and product cost. Think about reducing the number of towels, sheets used, cotton swabs gone through. Being sanitary is paramount but using items sparsely is obviously necessary.
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