The Challenge of Hospitality Hiring
By Dennis Rizzo President & CEO, Bentley Price Associates, Inc. | March 25, 2012
Human Resources (HR) professionals are constantly facing new challenges in one of their most important functions – recruitment. Finding and placing the right candidate in the hospitality industry can be even more demanding than it is in other industries because people are the lifeblood of restaurants, hotels, casinos and resorts. A property is just a building, no matter how impressive, until the staff have made it a real experience.
Whether the position is for a Las Vegas casino or a mega-casino resort on Macau that deals with thousands of international guests daily, or a live music hall/restaurant like the House of Blues, it takes insight into the culture of the organization as well as an understanding of the candidates' goals and values to facilitate the perfect hospitality match.
There are many different things one has to take into account when considering a search for a particular candidate. Sometimes the perfect fit for a property could be a local with history in the area, as their familiar status can make for easier tie-ins to media such as radio stations and bloggers. They may have friends that could help them or other connections. What does the candidate bring to the table?
Quick tip: Social Media is essentially social, so checking someone's LinkedIn connections and recommendations gives a great insight into their history in business and how others view them.
One new avenue HR executives can use to assess a candidate's future work performance is the burgeoning world of social media. A new study from Northern Illinois University, the University of Evansville and Auburn University suggests that a person's Facebook profile can be a predictor of future job performance. Researchers found a strong correlation between job performance and Facebook scores for traits such as conscientiousness, agreeability and intellectual curiosity. They rate a social media profile as a reliable job-screening tool since candidates would have a hard time "faking" their personalities in front of their friends.
Why is it so important to see the real personality of an applicant? Everyone will put their best face forward for interviews so it's prudent to try to discern the "real" personality before hiring them to avoid unwelcome surprises later. Social media profiles allow a peek into a candidate's life, interests and relationships. What would have taken hours or days of background calls and checks can now be done in a few minutes on a smart phone or tablet.