WiFi: Free, Of Course?
By Larry Mogelonsky President & Founder, LMA Communications | May 13, 2012
I am well aware that the concept of free WiFi Internet in hotel rooms is an aspiration of every hotel manager. However, many hoteliers are reluctant to do so for several reasons:
A legacy system, purchased years ago, means a direct cost is levied every time Internet is accessed. Thus, they have a cost that logically demands revenue offset.
Your physical plant is such that the installation of wireless repeaters and other electronic paraphernalia is truly cost prohibitive.
You, or your owners are eager to extract every single dollar from your guests. This is what I call the "Innkeeper Syndrome" in honor of that famous song from the musical Les Miserables.
I don't believe that such managers truly grasp how fundamental it is to provide this service. Two personal experiences underscore the fundamental nonsense of "extra cost" or even "wired versus WiFi" substitute service.
Two Tier WiFi Pricing
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