Everything Hotels Need to Know about Virtual Reality Marketing
By Abi Mandelbaum Founder & CEO, YouVisit | August 30, 2015
Virtual reality is on the verge of transforming the way we do business. In the next year, this new technology is expected to see mass adoption, and it will come with a wave of new products, ideas, and methods of communicating.
For hoteliers, virtual reality presents a new platform for engaging with current and potential guests, and marketing the best you have to offer in a fresh way. The brand marketers with the strongest sense of the tech will be the ones whose message is heard loud and clear.
But where do smart hoteliers start with this emerging tech. Below is everything hoteliers need to know to about virtual reality, from its early history, to how top businesses and institutions are using this technology.
Virtual Reality - A Brief Primer
The phrases virtual reality or immersive multimedia are generally catch-all terms for software and hardware that enable interaction with a simulated, three-dimensional environment, in real-time. This is achieved through input devices like headsets, various controllers such as traditional video game controllers, wands, or a combination of the two.
These devices track movements and translate them into gestures and actions within the virtual environment. At the same time the system provides sensory feedback (primarily sight and sound, but sometimes touch).