Five Things You Didn't Know About Your Spa That Affect Your Bottom Line
By Ann Brown Founder, Saltability | July 17, 2016
When I was in college, my door into the spa industry opened when someone reached out to help me. Spa therapy changed my entire health and wellbeing, and it continues to do so today. As much as I love the holistic wellness and altruistic side of the spa world, I very acutely recognize this is a business. In order to do well by your clients and impact their health and in order to support our therapists in their careers, our organizations must stay healthy and profitable.
Licensed in massage, esthetics, and cosmetology and holding a business management degree, I'm grateful to have knowledge and insight from all sides of the spa. After 20 years in the industry, I know that what I give, I receive. I'm still paying back the favor I received in college, by sharing my knowledge with others in the industry.
From me to you, here are five ways you can impact your spa's bottom line.
One: Evaluation and Management of Product Usage
Any spa director knows that product costs add up in your expense column. Don't get caught in the trap of "this is what we have always done." Instead, evaluate your treatment protocols and take a hard look at what you are doing and why.
Ask the questions:
- Do we need this product in the treatment?
- What's the effect if we take out the product? Do we lessen the treatment's effectiveness? If yes, is the value of the treatment set appropriately?
- How can we be innovative with the treatment to eliminate the need for the product use?
For example, instead of using a costly exfoliant or gommage for your body treatment, you may be able to accomplish the same results with body brushing, saving money and increasing the profit on that treatment.
Two: The Match-Up of Product Lines and Your USP