Four Key Points in Making Wellness Profitable

By David Stoup Chairman, Trilogy Spa Holdings, LLC | July 22, 2018

Any discussion of wellness starts with a definition of the concept. In this respect I am blessed to have as partners some of the world's greatest Integrative Medicine physicians.

What Is Wellness?

Ask Andrew Weil, MD (the Father of wellness), Tieraona Low Dog, MD (the country's leading authority on herbal and botanical medicine) or Jennifer Ashton, MD (ABC's Chief Medical Correspondent) about the pillars of health and wellness and you will hear four very similar responses - Sleep Well, Eat Well, Exercise Righ, and Take Stress Out of Your Life.

While the worldwide spa business is a $59 billion market, it pales by comparison to wellness which as a collection of business categories records annual revenues of $3.4 trillion on a worldwide basis.

How can this be, you ask? Consider that most spas only address the fourth of the four pillars of health and wellness we just discussed - stress relief. The revenue numbers alone point to the fact that America and the world at large have migrated toward a more diverse wellness offering in pursuit of long lasting and comprehensive health and wellness solutions.

Turning our inquiry to profitability and, ultimately, the appropriate return on invested capital, leads us to an interesting question… what should I expect from my spa operator, whether we are talking about an internal management solution or a third party? Here again, the answer is not one, but four responses:

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Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.