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The Blueprint for 2025: Create Unforgettable Stays

Julie Brinkman, CEO at Beyond

By Julie Brinkman CEO, Beyond | December 2024

If I’ve learned anything over the last five years, it’s that no matter economic conditions or challenges, humans find a way to travel.

From pivoting during the pandemic with new health protocols and long-term stays to embracing technological innovations like automated check-ins and AI-powered pricing, resilience is the name of the game. Even during times of uncertainty, humans prioritize the experience of travel — and travel trend niches are borne — microcations, workcations, bleisure. Blended names aside, humans show that travel is a must, not a might.

However, the way we experience travel has been reshaped dramatically. Gone are the days when travelers booked flights and accommodations well ahead of time. We no longer pick our destinations the same way. And we certainly do not book them the same as we used to.

Today, travelers seek curated experiences that promise unforgettable memories. They want personalized adventures, one-of-a-kind experiences, and envy-worthy travel pictures made for social media — and where they stay plays a huge role in their experience. This shift in preferences presents both challenges and opportunities for the hospitality industry, particularly for those of us in the short-term rental (STR) sector.

So, how can hospitality pros keep up? At the heart of this transformation is the need for fresh insights into the latest travel trends, and how to effectively utilize accurate data and advanced technology to keep up. In my view, these are not just tools — they are vital lifelines that can help us stay relevant in a market that’s evolving faster than we could have imagined.

As we gear up for 2025, tapping into these insights and technologies will provide the roadmap needed to refine revenue management, distribution, and marketing strategies. By harnessing consumer preferences and emerging trends, we can create the personalized, engaging experiences that modern travelers are demanding, ensuring we’re not just keeping up, but leading the way in the new year ahead.

Changing Traveler Trends: Hello AI, Evolving Amenity Needs and Trust Concerns

As we delve deeper into the changing landscape of hospitality, it’s clear that we need to understand and adapt to evolving traveler trends. With 2025 upon us, keeping an eye on these shifts is essential to staying ahead. The latest trends are reshaping the industry, offering hospitality professionals new opportunities to refine their strategies and better meet the demands of modern guests.

A recent international consumer travel survey conducted by Beyond revealed key emerging trends that hospitality professionals should focus on. From the growing role of AI in trip planning to evolving amenity preferences and trust concerns, the findings underscore a shifting landscape and the evolving needs of today’s guests.

Emerging Trends in Technology

One of the most intriguing findings of Beyond’s survey was the gradual acceptance of AI in trip planning. Although 54% of respondents expressed hesitancy regarding AI, a significant 46% were open to using it for their travel plans. This suggests a shift towards technology-driven solutions, even if it’s progressing at a slow pace.

AI’s potential in our industry is immense. While the adoption rate may not be rapid, the trajectory is clear — AI will become an integral part of how we travel.

And for those of us managing stays, AI can streamline processes, optimize pricing, and personalize guest experiences.

Another emerging trend is the growing interest in eco-friendly accommodations. The younger generation, in particular, is driving this change. The survey noted that 48.1% of individuals aged 18-24 prefer intimate travel experiences and eco-conscious lodging options. This is a clear signal for all hospitality managers to start integrating sustainability into their offerings. From energy-efficient appliances to eco-friendly toiletry options, small changes can make a big difference in appealing to this demographic.

Bookings and Trust

Trust remains a critical component of the booking process. The survey revealed that 50.3% of respondents would lose significant trust in vacation rentals if they felt "catfished" by misleading property listings. This underscores the importance of transparency and quality assurance in our industry. Accurate listings with authentic photos and detailed descriptions are paramount. It’s not just about setting expectations; it’s about ensuring those expectations are met — or better yet, exceeded.

Furthermore, privacy is an ongoing concern for travelers. Around 24.9% of guests have actively searched for hidden cameras in short-term rentals. This statistic is a stark reminder of the importance of building trust through transparency. Clear communication about privacy measures, such as how properties are monitored and secured, should be standard practice. Reassuring guests about their privacy can enhance their overall experience and trust in the brand.

Personal Preferences and Amenities

Personal preferences are also evolving. Interestingly, 63.8% of respondents expressed a desire for separate bedrooms when traveling with partners. This indicates a shift away from traditional vacation arrangements and highlights the importance of offering flexible accommodation options. Whether it’s providing suites with separate sleeping areas or offering add-on services like rollaway beds, catering to these preferences can set our properties apart.

Amenities continue to play a crucial role in guest satisfaction. For instance, 53.2% of travelers would require poolside cocktails to brave the summer heat in Italy, emphasizing the importance of tailored amenities. It’s no longer enough to offer a bed and basic services; today’s travelers expect an experience. This might mean including luxury toiletries, offering local delicacies in welcome baskets, or even hosting onsite events.

Navigating Short-Term Rental Challenges

As someone in the short-term rental industry, I understand that the landscape comes with its own set of challenges. One major issue is the shrinking booking lead times, which reduce the window for hosts to optimize pricing and often leads to an overreliance on last-minute discounts to drive bookings. Additionally, the year-over-year decline in occupancy pacing in the U.S. signals a tightening market, further complicating the situation.

Gain Insights Into These Trends With Advanced Data

For hospitality pros, accurate data is not just a nice-to-have — it’s key to keeping up with these changes and driving effective business strategies. In a rapidly evolving market, having reliable insights allows operators to make informed decisions that can enhance guest experiences, optimize marketing efforts and ultimately drive revenue. From understanding guest preferences to identifying emerging trends, data serves as the backbone of successful strategies. But not all data is created equal, and the quality of the data you use can make or break your business decisions.

Accurate data is particularly critical when it comes to revenue management strategies. In the short-term rental industry, where market dynamics can change quickly, the right data can provide a clear view of demand, pricing opportunities and occupancy trends. When revenue management systems rely on inaccurate or outdated data, it can lead to misguided strategies that do not reflect true market conditions. For example, using data that includes long-term rental occupancy can distort the perceived demand for short-term rentals, leading to pricing that either leaves money on the table or deters potential guests due to inflated rates.

It’s also important to utilize data that gives us an idea of what is coming, instead of solely relying on historical trends. Predictive data, like search data, offers invaluable insights into traveler behavior and demand patterns. By analyzing search trends, we can anticipate booking windows and adjust our strategies accordingly. Understanding these patterns allows us to align our marketing efforts with when and how guests are searching for accommodations.

Accurate, clean and fresh data is the lifeblood of effective revenue management strategies in the hospitality industry. By prioritizing high-quality data, hospitality professionals can make smarter decisions that enhance guest satisfaction and drive business growth, especially in the fast-paced world of short-term rentals. As we navigate the future, relying on precise data will be more critical than ever to stay competitive and responsive to the ever-changing demands of the market.

Stay Ahead With Advanced Tech

As we prepare for 2025 and beyond, leveraging advanced technology will be crucial for staying competitive. In the age where personalization is key, technology enables hospitality professionals to offer tailored experiences that cater to the ever-changing needs of today’s travelers. From AI-powered chatbots that provide instant assistance to smart rooms that adjust lighting and temperature based on guest preferences, technology makes it possible to deliver a level of service that feels bespoke and attentive.

One of the most impactful applications of technology in hospitality is in revenue management. Advanced revenue management systems that integrate dynamic pricing models and advanced data insights allow operators to maximize revenue by adjusting rates in real-time based on current market demand, competitor pricing and other relevant factors. This level of sophistication means that revenue strategies are not only responsive but also proactive, capturing opportunities to increase occupancy and revenue even in competitive markets. Predictive analytics can forecast booking trends, enabling businesses to optimize room rates, manage inventory more efficiently and reduce the reliance on last-minute discounts. By aligning pricing with demand, hospitality businesses can ensure they are maximizing their revenue potential while still offering competitive rates that attract bookings.

Moreover, technology plays a crucial role in enhancing operational efficiency. Automated check-ins and integrated property management systems streamline operations, reducing the time and effort required for manual tasks. This not only improves the guest experience by minimizing wait times and providing a seamless service but also allows staff to focus more on guest interaction and personal service. In a fast-paced environment where guest expectations are continually evolving, the ability to quickly adapt and meet those expectations through technology is invaluable. It ensures that the guest experience is not only consistent but also elevated, setting businesses apart in a crowded marketplace.

Ultimately, advanced technology empowers hospitality professionals to be more agile, responsive and guest-centric. By leveraging the latest innovations, businesses can stay ahead of trends, cater to individual guest preferences, and drive business growth through enhanced operational efficiency and revenue optimization. As the industry continues to evolve, those who embrace technology will be best positioned to meet the challenges of tomorrow and exceed the expectations of today’s tech-savvy travelers.

For those of us committed to staying ahead of the curve, the path is clear. We must always integrate advanced data, keep up with the ever-changing needs of our guests and incorporate advanced technology to make this all possible — and perhaps fuel ourselves with enough caffeine to power a small army. This will not only help us build trust but also create memorable experiences that keep guests returning.

In this rapidly changing landscape, one truth stands out — travelers are looking for unforgettable stays. By aligning our strategies with their desires, we can ensure that our properties remain at the forefront of the industry this fall and beyond.

In my experience, those who adapt to these trends and technological advancements will find themselves not just surviving but thriving in the world of short-term rentals. After all, the desire to explore, discover and experience is universal, and we, as hospitality professionals, have the privilege of facilitating those journeys.

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In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.

13. PRIVACY POLICY

The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

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