Consumers demand it. Marketing teams see results from it. Now, personalized marketing is a reality in the hospitality industry, thanks to today's modern technology stack and a better understanding of how to create a custom path to purchase. Here's how hotels and resorts are leveraging personalized marketing at scale to increase conversion rates, grow revenue and build loyalty. READ MORE

Hi-tech is cool, however hi-touch is more important than ever. Our personal interactions with guests need to matter. Can we outthink even ChatGPT? Well trained staff is enabled to leverage technology both for developing information rich guest profiles plus our hi-tech resources at the fingertips of staff are useful tools for upselling, answering inquiries and even transacting if needed. READ MORE

Influencers benefit hoteliers by helping to attract more guests. They build credibility and generate captivating visuals and innovative social media content. Influencers are masters of short-form video content, customized experiences, user-generated content, sponsored posts and events. Influencers make great brand ambassadors. Yet clear goals, engagement over follower count, content control and compliance with disclosure regulations are the keys to success. READ MORE

By definition, hospitality is being friendly and welcoming to guests and visitors and making them feel "at home" when they aren't. It's "How can I make you feel like you belong here?" and going the extra mile to find out what it takes to get them there. That said, hospitality is about providing your guest with a memorable experience. READ MORE

Evolving workplace environments and travel kicking back into high gear three years after the pandemic have presented new categories of travelers. From business to leisure travel and everywhere in between, this increase in traveler types proves that providing flexible lodging options at your property to appeal to both short and long-term guests is essential. What are the benefits of offering flexible stay offerings? Increased visibility from new categories of travelers, more local support from residents in the community and ultimately an increase in sales. READ MORE