Spa revenues are returning to pre-pandemic records, but the ongoing struggles of hotel and resort properties recruiting and retaining their employees remain. In this candidate-driven market, what can employers do to attract and motivate their spa employees? Take a look at how your organization can become an employer of choice for spa staff and executives alike. READ MORE

There is a lot of re-thinking and adjustment happening, not only within myself but within humanity at large. Entire industries disappearing or have to totally re-invent themselves. The Spa & Wellness Industry in particular has to also clean-up its act if it wants to be part of the new plan. It has pushed aside their very roots and heart-centered ideals of its own, over the past few years, that has to stop immediately. READ MORE

Humans and similar species sought healing, wellness, resting and calming. Whether in Turkish Hammans, Russian Banya, Japanese Onsen (hot springs) Hokkaido, Korean Jimjilbang, Caracalla, in Rome, Bath on Avon, or Ischia founded by Greeks. Ischia, located 245 km from Rome, a volcanic island is the oldest spa in the world. A preferred destination of Ancient Greeks and Romans, Nitrodi, Ninfe Nitrodi (Nymphs of Nitrodi) was and still is famous for retreat and ritual. The use of the term spa – in Latin - Solus per Aqua is not new. READ MORE

Hotels are perfectly suited to meet the upswell of demand for wellness. Across all types of customers – business, conference, social and individual transients there is a hearty appetite for recipes for well-being. One size does not fit all. Creating a wellness program that is authentic to your brand and location not only enhances guest experience but can lift key hotel business variables. READ MORE

Stimulating all five senses is a key component of every multi-sensory spa experience. Creating this multi-sensory experience in the digital space has historically been very challenging. However, with the latest targeting and personalization technology layered on hotel websites, online visitors can now receive an engaging experience that mimics the in-person multi-sensory experience that will enhance their anticipation of spa services. READ MORE