This article focuses on how to marketing the health and wellness to lodging industry. The impact of wellness economy to the lodging industry is highlighted. The commonly adopted health and wellness programs and services in US and European were identified. The recommended marketing and sales strategies following the five phases of value proposition model for hotel wellness programs are presented. READ MORE

Employers face unprecedented challenges in 2022 trying to retain and attract well-qualified workers in the current high-demand environment for workers. We are seeing employers attempt to overcome these challenges by offering nontraditional benefits and increasing employee ownership opportunities. All-sized hotel employers should engage well-qualified benefits advisors and legal counsel to guide them. Here are five employee benefits trends we are seeing. READ MORE

As pandemic restrictions ease and demand for hotels increases, hoteliers are finding themselves in the unique position of having to take on the role of content creators. In order to stand out and succeed as content marketers, hoteliers must learn how to highlight their differentiators and stay visible to planners. READ MORE

Your digital presence is more than just your hotel's website. It is any website where a potential guest may research your hotel, which could be between 7 and 35 sites before booking a hotel. This 25-point checklist is intended to identify gaps in your total online digital strategy for branded hotels. Once you identify where your needs are, you can begin working out a strategy to increase your hotel's total online presence. READ MORE

The onset of COVID 19 caused marketers to rethink their strategies to connect with consumers. Initially, some chose to curtail marketing in an effort to protect perception of their brand(s) and employ a phased approach to their recovery efforts. Marketers were saddled with diminished budgets, operational challenges and the health risks that consumers feared. So, what are they doing today? READ MORE