While wellness is taking the design spotlight in these pandemic times, we can't let the health of our guests and employees sterilize the travel experience into blandness. Interior branding is more important than ever as weary travelers look to unique experiences, personal interactions, and poignant travel memories to rejuvenate and sustain them, plus keep them coming back. READ MORE

If your teams are not showing up to the standard you have for your property, it may be because your style program needs an overhaul. Your style program is the site-specific overall style direction, guidance, and dress code. This is an overview of the process that can ensure lasting success with your style program. READ MORE

The demand landscape has changed considerably over the past 18 months, requiring operating teams to revisit all aspects of revenue strategy and goals to not only capitalize on short-term opportunities, but also position for recovery. This feature outlines key topics for consideration, as owners and operators collectively plan for the future, while contending with current operating realities and an ever-evolving business environment. READ MORE

Throughout the 2000s the number of hands in our hotels has increased with new OTAs, Revenue Management Software (or RMS), and for some Brand Control. A question all hoteliers should be asking themselves is: Is 100% of my hotel inventory available to sell 365 days of the year? The answer is unequivocally "No", regardless of brand affiliation, franchise, or independent. READ MORE

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management. As business ramps up and we observe changes in the segmentation and channel mix, we need to quickly shift gears, and not just to how it was before. A deep dive in our labor model and our approach to Revenue Management systems is key to effectively support the discipline and increase hotel revenues on the long term. READ MORE