The goal of this article is to encourage all of the aspiring leaders in the hospitality industry to take ownership and be the CEO of your own career, especially through the pandemic. We have all had to make decisions that keep us on a path of success. You can make a difference in another individual's life by providing leadership that inspires them through action with all that you do on a daily basis. READ MORE

All hospitality related businesses that depend on online bookings will be impacted by Google's new updates to their search algorithm. This time, the updates are geared towards site speed performance as well as new consumer search behavior. So how can hospitality businesses hedge visibility in 2022 to drive direct bookings and save on OTA commissions? READ MORE

This article highlighted opportunities and challenges that hoteliers faced when involving various social media platforms for business including marketing. Given hotels enjoyed the abundant opportunities for business operations and means to interact with their customers, the ethics of using social media also addressed. This helps hotels for their businesses and creates an effective online presence on the internet. READ MORE

If a hotel brand's internal data does not show a strong relationship between its social media activity and its revenue per available room, there may be a disconnect between what guests want in social media and what they're getting from the brand. Following best practices in customer care and post content should increase customer acquisition, retention, and evangelism. READ MORE

A strong brand and cohesive design narrative can help guide guests' decision-making process in selecting a hotel, as they know what suits their lifestyle and needs, whether planning an outdoor adventure, family trip, or splurging on a luxurious romantic getaway. Choreographing the guest journey with branding touchpoints and locally inspired design will differentiate hotels from competitors and enhance global expansion plans. READ MORE