At no other juncture has social media held such potential to drive new business for hotels. Factor in the pent-up demand driven by the global health crisis and it's clear that now is the perfect time for travel brands to revisit their social methodology. Here's the approach Screen Pilot's social media experts are utilizing for post-pandemic success. READ MORE

Social media is critical. Whether your marketing team has fully embraced the need to monitor constant changes of the social landscape, or sticks to its tried-and-true Facebook content, guests are adapting their social behaviors, and your bottom line depends on strategic social campaigns targeting specific audiences. Hospitality leaders must diversify their platform content to reach multiple audiences, as the next phase of social media will bring more opportunities to drive transactions and sell products and services. READ MORE

With the increasing use of mobile devices by hotel guests, mobile technology in the hospitality industry is focused on streamlining services, improving customer experiences by addressing guest pandemic concerns with contactless engagement and also providing potential new revenue opportunities. Hotels that are offering a greater range of mobile technology options are now beginning to see a higher take up rate of this technology with resultant increases in revenue and guest satisfaction READ MORE

Many traditional business tools are now optimized for mobile technologies. This greater flexibility means faster and better data collection to promote operational excellence and culture-building. Operators should strategically leverage periodic team SWOT analyses to guide hiring and training of leaders using psychometric assessments and then to use team member surveys to gauge the outcomes of those alignment and effectiveness initiatives. READ MORE

As consumers expect more instantaneous engagement with brands and services, how can hotels match and exceed guest expectations? What is the role of direct messaging channels in building deeper relationships and harnessing the guest journey? And with the impact of the pandemic, how can hotels boost their revenue and reputation by using smart messaging to connect with customers in a mobile-first world. READ MORE