Hoteliers who are seeking to stand out from the crowd will need to go beyond the basics of great customer service and COVID safety procedures to delight customers who have been cooped up for the best part of a year. We are now seeing consumers state a preference for meaningful experiences that provide a real sense of authenticity. Moreover, they are putting this over price when choosing where to go. READ MORE

"Resilience" has become a buzzword as a factor for hotel survival in these turbulent times. This article recaps a study that digs deeper into the "R-Factor" to better understand the specific attitudes and practices that help hotels thrive, not just survive, under challenging conditions. The research reflects on best practices in crisis management, leadership, communication, teamwork and collaboration, partnerships and capital structure/resources and considers the long-term implications for hotel management going forward. READ MORE

Following global trends, hoteliers are now moving faster towards more sustainable practices. However, sustainability is a broad topic and taking the first steps might be daunting. To make it easier, Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC), shares 6 ways that are crucial in making hotels sustainable. READ MORE

Climate change will have devastating impacts for tourism, similar in scale to COVID-19. Yet the nature that makes destinations desirable holds a key solution to counteracting climate change: the active capture of carbon. Dr. Megan Morikawa, Global Director of Sustainability for Iberostar Group & PhD from Stanford in Biology discusses how tourism is working to decarbonize and how nature should play a key role in that. READ MORE

COVID-19 pandemic guests now require and demand a much safer experience when staying at hotels for business and leisure travel. With solutions and vendors marketing to the hotel industry evaluation and proof of effectiveness is extremely important. All hotels must have an indoor air quality strategy to insure guests are staying a safe and clean environment. READ MORE