Art is extremely important to the success of hospitality industry projects. An art experience, anchored in a clearly articulated vision and tied deeply to your brand, can set your hotel apart from the competition. Here, we highlight three actionable ways to not only begin the art curation process, but elevate your hotel experience through immersive art. READ MORE

As states grapple with decisions and mandates around in-person gatherings, hotels across the nation have seen a major loss of revenue generated from conferences, trade shows, weddings, and other social events. Event planners have had to rethink their production strategies, while some have tried to pivot to virtual platforms. As restrictions ease the question remains on how to adapt to today's new world and move forward thoughtfully and carefully. READ MORE

Many older hotels in large cities are forced to invest in upgrades when new venues go up nearby at competitive price points. Now that COVID has impacted the sector as a major disruptor, those plans will almost certainly have to change. This article offers guidance for working with designers and architects to manage safety concerns, stay competitive, and finding appealing ways to re-imagine the hotel experience in the COVID era. READ MORE

Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE

Hotel brands are collaborating with architects and interior designers to rethink both existing and new-build projects to help shift human behavior, and the way hotel guests experience hospitality. The hotel lobby experience is undergoing a shift; once defined by socializing, lounging, and shared amenities, brands are strategizing how to safely maintain the guest connection to hospitable services, without compromising on community. READ MORE