This article provides tips on actions that can be incorporated into your COVID-19 recovery strategy to boost customer trust, strengthen relationships, and bring their business back to your establishment. Social media is a viable tool that can prove beneficial when utilized in a strategic way. The article provides in-depth suggestions for hotels and other hospitality businesses can employ via Social Media. READ MORE

Can you imagine life without social media? Whether personal or business social media communications is a constant presence in our lives. Both anecdotal and statistical research support the importance of social media in the vacation industry. We all acknowledge the importance of social media. The question remains: how do you make it work for your property or your travel related business? READ MORE

Many hotel marketing teams, specifically those representing high-end lifestyle properties, are inundated by hundreds of proposals for "collaborations" each year by self-proclaimed influencers willing to build awareness for a brand in exchange for a hosted vacation. Social media marketing continues to skyrocket as an effective strategy for building buzz but finding the right partnerships and maximizing them is critical for success. READ MORE

What are some of the more important challenges hotel management will need to confront in 2021? And what new cravings will post-pandemic travelers be requesting in this new era of travel? Srinath Yedla, of Yedla Management Company discusses the big issues hoteliers faced in 2020 and takes a look at trends he predicts for 2021 that other small- to mid-tier hoteliers need to recognize. READ MORE

Whether you love them or hate them, influencers are tapped into social media best practices like no one else, and influencers have become major players in hotel marketing in recent years. While hotel budgets have been cut as a result of the pandemic, smart marketers have leveraged the power of influencers to share their stories for a fraction of the cost of traditional advertising. The benefits don't stop at cost savings, either. READ MORE