

The novel coronavirus pandemic has changed everything. Forward-thinking hotel owners and operators have moved past the initial urgent priorities of the early days and weeks of the shutdown to begin addressing planning and preparation for what's next. That planning includes not just operational changes, but fundamental shifts impacting every part of the sales process, from staffing to staying connected with guests. Smart hotel management professionals are sharpening messaging to address evolving guest priorities, becoming more flexible, more creative, and finding new ways to add value, as you will read in this article by Chesapeake Hospitality's Clifford Ferrara. READ MORE