NYLO Names Director of Sales and Marketing

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. October 14, 2008

DALLAS, TX, July 11, 2007. NYLO Hotels, creator of a new class of hotels in the lodging category of lifestyle hotels with loft accommodations, announced the appointment of Elaine Gamer as Director of Sales and Marketing for its inaugural property situated in the heart of Plano's thriving Legacy community.

"Elaine's comprehensive knowledge and expertise of the Dallas hospitality industry coupled with her invaluable experience as a Director of Sales in multiple hotel concepts gives us a great start in building a team that can make the NYLO Plano hotel successful in today's dynamic market," said Patrick O'Neil, NYLO Hotel's Senior Vice President of Operations and General Manager of NYLO Plano. "Her impressive career is filled with exemplary results and we are privileged to have someone on our team with such drive, determination, leadership skills and track record."

A 21-year hospitality veteran, Gamer is responsible for all sales and marketing activities for leisure, business and group travel at NYLO Plano. As NYLO hotels' first property, Gamer is an integral part of the inception of the NYLO brand and is in the process of developing a sales team which will then form a group of potential Sales Managers to grow with the hotel and brand. Well qualified to lead a sales team in maximizing revenue for the property, Gamer most recently served as the Director of Sales for W Dallas - Victory. In her position, Gamer was responsible for effectively implementing all sales for the hotel prior to its opening, successfully budgeting and forecasting the revenues for rooms, banquets and catering, as well as working closely with the sales, catering and convention services teams. Gamer hired the Sales and Catering Teams and was responsible for successfully opening the hotel.

She was also the Pre-Opening Director of Sales for the W Dallas-Victory, with 252 guestrooms and 144 Residences, an integral addition to the Starwood brand as it was the first mixed use W Hotel. Gamer's noteworthy career also extends to the Westin Calgary, the Radisson Hotels and Resorts of Winnipeg, Crowne Plaza Winnipeg Downtown, The Fairmont Lombard Hotel of Winnipeg, and The Westin Hotel of Winnipeg, where she held the Director of Sales and Marketing position.

A graduate of the University of Manitoba, Gamer then went on to earn her MBA from the University of Guelph, in Guelph Ontario, from the School of Tourism and Hospitality in 2005. For several years Gamer has participated in community service work in Calgary by assisting with a program through Westin Hotels and the Canadian Cancer Society to provide complimentary rooms for families during the treatments for their loved ones.

"NYLO Hotels is an emerging leader in the hospitality industry and being a part of the team on its inaugural property presents numerous opportunities," said Gamer. "I am excited to join an organization that emphasizes every person in the hotel, from Room Attendants to General Manager, is a sales person and the training NYLO provides ensures that. I have such a passion for selling and exceeding customer service levels and cannot wait to build a team that feels the same way."