Santika Hotels & Resorts Renews Partnership With D-EDGE to Strengthen CRS Efficiency and Expand Global Reach
D-EDGE Hospitality Solutions, a global leader in hospitality technology, is proud to announce the renewal of its long-standing partnership with Santika Hotels & Resorts, one of Indonesia's largest hotel groups, managing 116 properties across the region. This renewed collaboration underscores Santika's commitment to operational excellence, digital transformation, and expanding its presence in international markets.
Enhancing Global Distribution & Direct Booking Growth
Since 2015, D-EDGE's Central Reservation System (CRS) has been at the heart of Santika's digital strategy, enabling seamless connectivity between Property Management Systems (PMS), distribution channels, and direct booking platforms connected with local payment system. By extending this partnership, Santika Hotels & Resorts ensures a globally competitive distribution strategy, increasing visibility across OTAs and metasearch platforms while driving more direct bookings.
As part of this renewal, Santika's Luxury Collection-comprising four luxury collections-will continue to benefit from D-EDGE's advanced Booking Engine, offering guests a seamless and intuitive direct booking experience.
Optimising Efficiency & Personalising the Guest Journey
With a fully integrated CRS & Channel Manager, Santika Hotels & Resorts will:
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Expand its global reach, increasing visibility in key inbound markets.
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Streamline operations, automating inventory and rate management across all channels.
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Enhance guest engagement, ensuring a smooth booking experience from search to stay.
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Ensure booking consistency, delivering a frictionless reservation process across its diverse portfolio.
Supporting Growth with Scalable Technology
As Santika continues its expansion across the region, D-EDGE's scalable, cloud-based solutions provide a future-proof foundation for growth. In addition, Santika benefits from dedicated local support in Indonesia, ensuring seamless system implementation and ongoing optimisation tailored to market needs.
Industry Leaders Committed to Hospitality Excellence
"At Santika Hotels & Resorts, delivering seamless guest experiences is our top priority. A combination of technology and local support play a vital role in achieving that." said Agustino Fernando, GM of E-commerce and Revenue Management at Santika Hotels & Resorts. "By strengthening our collaboration with D-EDGE, we are ensuring a robust, future-ready CRS that supports both our operational goals and guest satisfaction."
"Santika Hotels & Resorts is a valued partner in our APAC expansion, and we are delighted to continue supporting their digital transformation," said Emilie Couton, Managing Director APAC - D-EDGE. "Our integrated CRS technology not only streamlines operations but also strengthens Santika's position in an increasingly competitive market by enhancing direct revenue and global reach."
About Santika Indonesia Hotels & Resorts
Santika Indonesia Hotels & Resorts, under the management of PT Grahawita Santika, was established in 1981. It was begun with; the company bought, build, and renovated hotels into chains of Santika Hotels. As owner and or operator of Santika Hotels, PT Grahawita Santika offers international business and leisure travellers seeking alternatives that meet their needs and budgets.
Santika Indonesia Hotels & Resorts provides uniquely Indonesian hospitality in each city. Experience local tradition and personal touch in every service level.
About D-EDGE Hospitality Solutions
Marketing & Communications Director, Asia Pacific
D-EDGE Hospitality Solutions
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