OZone Drives Profitability for SLH’s Kristiania Lech, Austria
STAMFORD, CT, July 13, 2007. OZone Strategic Marketing announced the first full season success for its newest European boutique hotel, the Kristiania Lech in Lech, Austria. It is a member of the Small Luxury Hotels of the World, as well as the Virtuoso group of select properties.
The Kristiania Lech retained OZone Strategic Marketing mid-2006 to assess the market strength and to develop a business strategy to assist the management team to continue to capitalize on its leading market position and financial strength.
"Entering into an agreement with OZone Strategic Marketing was a great strategic fit for us," explained Gertrud Schneider, Managing Director of the Kristiania Lech. "Yield Management and Revenue Management can prove to be a challenge for most owners, but the OZone team helped us to understand what our needs were, and where we can continue to push for revenue growth."
Jeffrey Osborne, managing director of OZone Strategic Marketing noted, "It is critical in any service partnership that there is good communication, and clearly defined objectives". Jeff moderated a panel discussion on this very topic for HSMAI in March of this year. The key objectives in the European partnership was to strike a balance between maximizing occupancy and increasing average rates as much as possible by developing a new business strategy with key staff and provide group revenue management tools to help 'shape' the Kristiania Lech's five-month alpine ski season business.
"Boutique hotels should benefit from the skills of a revenue manager. At the Kristiania Lech, key management became more sophisticated in understanding the fundamental principles of Revenue Management, reservation associates were able to quote higher rates in person or on the phone with more confidence and position higher rated rooms and rates in a positive way due to training," explained Schneider. OZone Marketing provides a multitude of services to drive ADR and REVPAR. "We look forward to working with OZone again next season to augment the revenue management foundation now in place," Schneider continued, "hotels practicing revenue management gain an insight into the ebb and flow of business, knowledge of reservations booking pace, and a true understanding of factors which impact occupancy and average rate - this is what my team garnered the most."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
