Rocco Forte Rolls Out Own Brand Code
JULY 10, 2007. Rocco Forte Hotels will provide access under its own brand code to the Global Distribution Systems that serve 780,000 travel agents worldwide by the autumn.
It will also provide toll-free telephone reservations services for the brand in 14 countries around the world. The contract to provide most of these services has been signed with The Private Label Company (PLC), a joint venture between The Leading Hotels of the World, Ltd. and Trust International.
Commenting on the move, Richard Power, Managing Director of Sales & Marketing at Rocco Forte Hotels, said: "This is a significant step that further underpins our status as one of the world's leading luxury hotel brands. By the autumn, we will have our own GDS chain code, a global voice service and a new website specifically designed to meet the needs of travel agents around the world.
"During our first ten years, we have used The Leading Hotels of the World GDS chain code and reservations offices. Without them, we could not have reached this stage in our development and so I am delighted that Leading is a key partner in the company that won a very competitive bidding process to provide distribution services under our own brand."
Jimmy Suh, Managing Director of The PLC, said, "We are delighted that one of the world's leading luxury hotel companies has chosen The Private Label Company to manage its global brand reservations services and provide the infrastructure required for the continued growth of this vibrant brand."
The hotels within the Rocco Forte brand will continue to be members of The Leading Hotels of the World.
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