The Briad Group Follows up Recent Hotel OPenings with an Aggressive Development Program

. October 14, 2008

LIVINGSTON, NJ, September I4, 2005. Having successfully developed five Hilton and Marriott hotels to date in 2005, The Briad Hotel Division of The Briad Group announces the development of 12 additional projects for 2006 and 2007.

The 2005 openings include the 123-room Homewood Suites in Somerset, NJ and 104-room Homewood Suites in Wallingford, CT, under the Hilton brand, and, under the Marriott brand, the 119-room Courtyard in Farmington, CT, and two Residence Inns, one with 96 rooms in Rocky Hill, CT, and one with 123 rooms in Mt. Olive, NJ.

Twelve other projects in the pipeline are slated to open in 2006 and 2007. Construction will begin on four of these hotels by year-end 2005: a 100-room Marriott Residence Inn in Neptune, NJ, 108-room Residence Inn in Mt. Laurel, NJ, 113-room Courtyard by Marriott in Wall Township, NJ, and a 113-room Hilton Homewood Suites in Bethlehem, PA.

In addition to developing and owning franchises under long-term agreements with Hilton and Marriott, The Briad Group has the ability to manage properties under its hotel management subsidiary Briad Hospitality, L.L.C. "Our Hotel Division is a key element of Briad's continued success and growth. We value the strong relationships we have with these two great companies," said Brad Honigfeld, Chairman and CEO of The Briad Group. The Briad Group has been developing extended- and limited-stay hotels across the Northeast and Mid-Atlantic states for the past five years, with thirteen hotels developed from the ground up. The company has developed properties under the Residence Inn, Courtyard and Spring Hill Suites brands for Marriott; and the Homewood Suites and Hilton Garden Inn brands for Hilton.

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.