The Briad Group Follows up Recent Hotel OPenings with an Aggressive Development Program

. October 14, 2008

LIVINGSTON, NJ, September I4, 2005. Having successfully developed five Hilton and Marriott hotels to date in 2005, The Briad Hotel Division of The Briad Group announces the development of 12 additional projects for 2006 and 2007.

The 2005 openings include the 123-room Homewood Suites in Somerset, NJ and 104-room Homewood Suites in Wallingford, CT, under the Hilton brand, and, under the Marriott brand, the 119-room Courtyard in Farmington, CT, and two Residence Inns, one with 96 rooms in Rocky Hill, CT, and one with 123 rooms in Mt. Olive, NJ.

Twelve other projects in the pipeline are slated to open in 2006 and 2007. Construction will begin on four of these hotels by year-end 2005: a 100-room Marriott Residence Inn in Neptune, NJ, 108-room Residence Inn in Mt. Laurel, NJ, 113-room Courtyard by Marriott in Wall Township, NJ, and a 113-room Hilton Homewood Suites in Bethlehem, PA.

In addition to developing and owning franchises under long-term agreements with Hilton and Marriott, The Briad Group has the ability to manage properties under its hotel management subsidiary Briad Hospitality, L.L.C. "Our Hotel Division is a key element of Briad's continued success and growth. We value the strong relationships we have with these two great companies," said Brad Honigfeld, Chairman and CEO of The Briad Group. The Briad Group has been developing extended- and limited-stay hotels across the Northeast and Mid-Atlantic states for the past five years, with thirteen hotels developed from the ground up. The company has developed properties under the Residence Inn, Courtyard and Spring Hill Suites brands for Marriott; and the Homewood Suites and Hilton Garden Inn brands for Hilton.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.