VSi Introducing BusinessClub™ at HITEC

Vertical Systems, Inc. can transform the traditional lobby with its innovative BusinessClub

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. October 14, 2008

SUNNYVALE, CA, June 20, 2007. Hotels looking for the next great guest-service solution that combines high-tech guest computing with low-cost, turnkey lobby design should consider implementing the new "BusinessClubTM" concept created by Vertical Systems Inc. BusinessClubTM will debut at the Hospitality Industry Technology Exhibition & Conference (HITEC), Booth No. 161, June 26-28 at the Orange County Convention Center in Orlando.

"Keeping guests connected is of ultimate importance to hotels across all segments, but deciding where and how to offer this in-demand service is an ongoing challenge," said Saeed Kazmi, VSi President and CEO. "Our BusinessClubTM concept creates environments or zones in which guests can enjoy varied levels of privacy and amenities. It's a simple way to reinvent a hotel's lobby for work and leisure and without incurring major renovation costs.

"Following research and recommendations, VSi will design and develop a BusinessClubTM layout that meets brand standards or hotel design specifications," he said. "We also will deploy hardware from among a wide variety of our solutions to best manage your program; work with hotel staff every step of the way during the installation of the project; and manage all customer billing issues, including refunds, VIP cards, and more."

Kazmi explained that a BusinessClubTM Membership Program also can be established to allow preferred guests to be treated with extra care. VSi will develop special programs with hotel management's assistance so that some of the services can be offered complimentary to these valuable guests.

"Just as the lobby design is scalable, so are our billing options," he said. "While hotels may choose to offer complimentary services to 'preferred members,' other valued guests can pay for services via credit-card billing, prepaid cards or direct to their guest folio. In addition, VSi's 24/7 support on all equipment means that hotels can focus more time on serving their guests while we take care of all equipment maintenance, replacement, software updates and system upgrades."

VSi BusinessClubTM Features:

---|High Speed Wi-Fi

---|Secure Laptop Connectivity

---|Internet-Stations (For Guests Not Carrying a Laptop)

---|Mobile printing

---|LCD Monitors

---|Specialty Information Kiosks (Boarding Passes, Tours)

---|Digital Signage

---|Business Center with Pods, Private Rooms and Office Amenities (Printing, Copy, Fax)

---|Conference Rooms with Key Equipment (Projectors, Video Conferencing)

---|Turnkey Billing Solutions

---|Toll Free Support with 24/7 Access

John Beasley, VSi VP of Business Development, said marketing the new BusinessClubTM concept will greatly help to differentiate a hotel from its competition while simultaneously adding a fun, fresh guest service.

"At BusinessClubTM, an individual guest can connect his or her laptop in an open public space while having a latte . . . a small group can have an informal meeting in a semi-private setting . . . and a businessperson can be in an office environment with access to all of the best of office amenities," Beasley said. "That's a pretty cool way to service your guests without having to use valuable meeting space - if meeting facilities are even offered.

"BusinessClubTM also makes servicing guests easy, since hotels can designate guest access times and the level of support they receive - including onsite support, in-person assistance and self-service options," he said. "This is just the type of service that hotels are looking for to enhance brand value, increase brand loyalty and motivate customers to return."

As guests spend more time in the hotel lobby and lounge using BusinessClubTM services, Beasley said, they are more likely to spend money in other areas, such as the coffee shop or gift shop. In addition, VSi's business model is based on revenue share that has a potential to generate additional revenue from the BusinessClubTM services.

VSi BusinessClubTM Benefits

---|Total Guest Privacy and Security - Using VSi's proprietary FreshStartTM technology, systems are rebuilt after every use and all user data is removed.

---|Highly Reliable and Robust System - With a PC-workstation uptime of 99.5%, ---|VSi's 24/7 remote management capabilities ensure that your system is always up and running, and your customers never have to wait or go without.

---|Low Maintenance - Remote diagnostics and 24/7 customer care support help to keep on site resource needs to the bare minimum

---|Single Source for All Your Guests' Technology Needs - Meet your guests' growing technological demands by staying on top of technology with VSi.

Revenue Generation Opportunity - As your guests spend more time in your lobby and lounge, using BusinessClubTM services, they are more likely to spend money in other areas such as your coffee shop or gift shop. In addition, VSi's business model is based on revenue share that has a potential to generate additional revenues from the business club services for the hotel.

"While various hotel companies have announced initiatives to enhance lobby space for business travelers, no one has developed a solution that encompasses this full-service, turnkey design BusinessClubTM concept," Kazmi said. "We look forward to meeting with hoteliers at HITEC to secure feedback on how this solution will work for them and their valued guests."

Vertical Systems Inc. is an approved vendor for Hilton Hotels Corp. and for Hyatt Hotels & Resorts. Its Automated Business Centers also are found in Marriott properties, Radisson Hotels & Resorts, W Hotels and Sheraton Hotels & Resorts (Starwood), Holiday Inns and Crowne Plaza Hotels (InterContinental Hotel Group), Best Western Hotels, Ritz-Carlton Hotels, Fairmont Hotels, Accor Hotels and many independent properties. VSi's products have been installed in nearly 800 hotels in the United States, Canada, Mexico and nine European countries.