TravelCLICK Selected by Dedeman

Largest Turkish Hotel Group Implements iHotelier CRS for Integrated Distribution Solution at 15 Hote

. October 14, 2008

OCTOBER, 10, 2006. TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, announced today that Dedeman Hotels & Resorts International, the largest hotel chain from Turkey, has implemented TravelCLICK's iHotelier Central Reservation System (CRS) for website and GDS reservations for its 15 properties in Turkey and abroad.

Dating back to the 1960's, Dedeman Hotels & Resorts International began its legacy with the opening of the Dedeman Ankara. The group prides itself on 'service with a smile' and its contribution to the tourism industry throughout Turkey. Dedeman Hotels & Resorts International plans to expand on its brand name and use iHotelier's award-winning booking engine to drive consumer-direct business online. To supplement their distribution strategy, hotels are leveraging next-generation seamless connectivity to the four major GDS and Internet distribution.

"Our previous reservations platform was underperforming, and the web booking engine lacked an easy-to-use booking path," said Sarhan Keyder, Director of Sales and Marketing Communications for Dedeman Hotels & Resorts International. "iHotelier's booking engine not only provides an intuitive booking screen, but also promotes up-sell and conversion. TravelCLICK is helping us build our online identity and drive more business through our website with iHotelier. In the first few months of implementation, we have experienced a significant increase in online business and are now capturing a greater share of the market's growing business."

Performance-rich FLASH enables the booking engine to show Dedeman Hotels & Resorts International's properties through a single dynamic booking screen. With just one click, inventory and rates display in real time, creating a fully interactive shopping environment for guests. The group looks forward to the booking engine's comprehensive graphics capabilities, multi-language support, email marketing tools and dynamic packaging capabilities to enhance the guest experience online.

"Integrating the iHotelier CRS into its distribution strategy was Dedeman's first step toward reclaiming its fair share of the market," said Jan Tissera, President of TravelCLICK International. "An innovator in the developing Turkey and Turkic Republics market, Dedeman now has the right tools to build brand awareness, increase online bookings and grow profitability through the website.

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Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.