W Los Angeles-Westwood Selects the intelliChaise Personal Ordering System

Wireless solution using Microsoft technologies delivers food, beverages, and hotel amenities

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. October 14, 2008

CHERRY HILL, NJ, June 18, 2007. W Los Angeles-Westwood has selected the patented intelliChaise(R) Personal Ordering System by Tiare Technology to elevate personal service in The Backyard, the property's newly renovated pool and lounge. The comprehensive solution, built on the Microsoft Windows Mobile software platform, allows guests to place orders for food, beverages and hotel services directly from their chair to streamline guest-service delivery and increase food-and-beverage revenues.

"We are delighted that the W Los Angeles - Westwood is the first Starwood brand to introduce the intelliChaise(R) system," said Julie M. Werbitt, Tiare Technology CEO. "The W brand is known for providing their guests with unique and "thoughtful" service experiences and the addition of the intelliChaise(R) system is in keeping with that philosophy."

A New Look For intelliChaise(R) Device

The installation at the W Los Angeles-Westwood also marks the debut of Tiare's new hardware design for the intelliChaise(R) System. "It is important to provide our customers with options," says Werbitt. "This design is well suited for a sophisticated urban environment." Tiare continues to offer their patented shell design, and also provides customized design solutions for properties. In addition to the new devices for the lounge chair, Tiare is also unveiling a tablet device with an 8-inch screen in every pool cabana.

Personalizing Guest Service

The intelliChaise(R) system was created to address the guest's need for both fast and personalized service. It includes a wireless handheld device with a simple touch screen that allows guests to place orders directly from their chair. It works with a hotel's existing point-of-sale (POS) system or can be used as a stand-alone solution. The intelliChaise(R) system at W Los Angeles - Westwood includes guest units, tablet devices and server units, plus central processing equipment that takes advantage of the versatility of an 802.11b (Wi-Fi) network.

When a guest arrives at the pool, an attendant will provide him/her with an intelliChaise(R) device. The guest will be authenticated on the device by the staff and then key-in a private PIN code for security. The guest is now able to begin ordering food, beverages, spa services and more. All food and beverage orders are wirelessly transmitted to the point-of-sale system, which prints out the orders at the kitchen or bar. Spa inquiries and hotel service requests are sent directly to the spa or concierge desk for immediate response by staff.

The server unit allows the staff to provide fast service with a personal touch that guests expect. In addition to storing guests' orders and purchasing information, the server unit simultaneously records critical guest-service information, such as what time a guest ordered his or her last beverage and how he or she likes to have it prepared. The system also provides for service efficiencies by notifying staff when an order is ready for pickup. The staff unit also can pinpoint a guest wherever they are on the pool deck for prompt order delivery.